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Practice

Check rights before generation

Before asking an image tool to transform a photographer's work for an advertisement, what should the team do first?

Publication rights card

Access, permission, attribution, disclosure, and provenance are separate checks

Input rights
Permission, license, consent, and intended use
Generation
Approved sources and prohibited transformations
Output review
Claims, protected elements, replicas, and human contribution
Publication
Provenance, attribution, disclosure, and owner approval

Protected material, brands, likenesses, and voices stay within documented permission and organizational policy from input through publication.

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