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Practice

Match channel choices to communication needs

Match each need to a suitable primary communication pattern.

Message-planning map

Connect the audience need to a controlled response path

  1. AudienceWho needs this?Needs, context, access, and decision role
  2. PurposeWhat should change?Understand, decide, act, or confirm
  3. MessageWhat matters most?Verified point plus essential context
  4. ChannelHow will it work?Delivery, feedback, record, and fallback
Planning checkAudience → purpose → message → channel

A communication plan works backward from the audience outcome, preserves verified context, and chooses a channel that supports the required response.

Match each item