Free practice · numeric · medium

Practice

Calculate end-to-end revenue change

Revenue was $100,000 in June and $102,000 in August. What was the overall percent change from June to August?

Lead funnel · defined denominator

Rates and ratios describe the same counts differently

Eligible leads
84
Denominator
Orders
21
Numerator
Lead:order ratio
4:1
Simplified counts
Lead conversion rate25%
25%

The 25% conversion rate and 4:1 lead-to-order ratio are only reproducible when the eligible lead population is defined.