Free practice · numeric · easy

Practice

Calculate a conversion rate

Twenty-one of 84 eligible leads became orders. What is the conversion rate as a percentage?

Lead funnel · defined denominator

Rates and ratios describe the same counts differently

Eligible leads
84
Denominator
Orders
21
Numerator
Lead:order ratio
4:1
Simplified counts
Lead conversion rate25%
25%

The 25% conversion rate and 4:1 lead-to-order ratio are only reproducible when the eligible lead population is defined.