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Express a business ratio

How should 84 leads compared with 21 orders be expressed in simplest form?

Lead funnel · defined denominator

Rates and ratios describe the same counts differently

Eligible leads
84
Denominator
Orders
21
Numerator
Lead:order ratio
4:1
Simplified counts
Lead conversion rate25%
25%

The 25% conversion rate and 4:1 lead-to-order ratio are only reproducible when the eligible lead population is defined.

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