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Practice
Match change language to calculations
Match each business phrase to its calculation.
Lead funnel · defined denominator
Rates and ratios describe the same counts differently
- Eligible leads
- 84 Denominator
- Orders
- 21 Numerator
- Lead:order ratio
- 4:1 Simplified counts
Lead conversion rate25%
The 25% conversion rate and 4:1 lead-to-order ratio are only reproducible when the eligible lead population is defined.