Free practice · ordering · medium

Practice

Order a defensible rate calculation

Arrange the steps for calculating and communicating a business rate.

Lead funnel · defined denominator

Rates and ratios describe the same counts differently

Eligible leads
84
Denominator
Orders
21
Numerator
Lead:order ratio
4:1
Simplified counts
Lead conversion rate25%
25%

The 25% conversion rate and 4:1 lead-to-order ratio are only reproducible when the eligible lead population is defined.

Arrange in the correct order
  1. 1. Validate counts and label the result
  2. 2. Divide and convert to the requested unit
  3. 3. Apply the same time window to both
  4. 4. Define the eligible denominator
  5. 5. Define the numerator event