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Practice

Match evidence vocabulary

Match each evidence term to its meaning.

Customer survey · evidence boundary

High respondent satisfaction does not erase low response

Invited
400
Targeted customers
Responded
40
Observed sample
Satisfied
32
80% of respondents
Survey response rate10%
10%

The 80% satisfaction result describes the 40 respondents. Nonresponse may make them different from all 400 invited customers.

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